UAB and i2cat test Eye-tracking in 360º – UAB

User centered design approach in ImAc has meant that the user requirements of potential end users such the need to access and engage with immersive content independently are prioritised during the development stages of the project.  Real end users are involved in every step of the design and implementation of the tools that will enable producers of immersive content to make their products accessible for people who use access features.

Primary stakeholders, professionals and consumers, are being consulted on the proposed solutions through the course of the project to ensure solutions for immersive content are intuitive for potential end users. The developed solutions will be piloted and validated in public trials, ensuring market relevance and user acceptance. Developed tools will meet the requirements of experienced broadcasters from the start, and tools and services will be thoroughly tested through pilot operations.

Designing subtitles

When designing subtitling in 360ª we need to understand the user experience when reading subtitles. During previous EU funded projects DTV4ALL and HBB4ALL eye-tracking was the technology used to understand subtitle reading patterns. We are considering using eye-tracking in this new project ImAc. For this we contacted Tobii ( since we have been using their trackers for over a decade, and at UAB we have an eye-tracking laboratory with many units.

Earlier this month, researchers from UAB and i2CAT attended a demo of the new Tobii VR in order to understand if this solution met the needs set out by end users in the early stages of the project.

The headgear was robust and very comfortable, and worked even with those wearing glasses like Anna and Juan.


By Pilar Orero

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